Standards making changes with time In days long bygone, standardisation in what today we would call the “media industry” followed a rather simple process. A company wishing to attach a “standard” label to a product that had succeeded in the market made a request to a standards committee whose members, typically from companies in the […]
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5.5 – Standardisation and product making
In this chapter the work done by a company developing a product is compared with the work of MPEG developing a standard, the product that MPEG delivers to its customers. Let’s see how a company could decide to make a new product: A new product idea is proposed The product idea is supported by market […]
5.6 – Standards are living beings
Introduction A standard is developed, published and used. Is that the end of the story for MPEG? It is not the end but the continuation of the same story. Indeed good standard must satisfy industry needs, but their use stimulates more needs that the standard must satisfy. Here I will describe how this impacts the […]
5.7 – Standards and uncertainty
What happens to a standard when it leaves MPEG? The answer is not so different from the answer to the question “what happens to a product when it leaves the assembly line?”. The market response to the company product or to the MPEG standard is anybody’s guess. Some products/standards are widely successful, some fare so […]
5.8 – MPEG communicates
Introduction MPEG standards are great communication tools and MPEG itself is – or tries to be – a good communicator, using all available media. MPEG web site Almost everything that will be mentioned in this post can be found, not necessarily in an easy way, in the MPEG web page: press releases, MPEG column, video […]
6 – The MPEG success
This chapter looks at three sides of MPEG success What has been done looks at those MPEG standards that have have the largest impact in terms of use; The MPEG success in numbers (of dollars) looks at the numbers – of devices and dollars – triggered by MPEG standards MPEG is working for more success describes the current MPEG […]
6.1 – What has been done
Introduction If I exchange words with taxi drivers in a city somewhere in the world, one of the questions I am usually asked is: “where are you from?”. As I do not like straight answers, I usually ask back “where do you think I am from?” It usually takes time before the driver gets the […]
6.2 – The MPEG success in numbers (of dollars)
Introduction In this chapter the talk is not about a supposedly “big business” with MPEG standards, but about the business triggered by MPEG standards. When possible, the breadth and size of businesses for which MPEG standards have an enabling role will be identified. Direct business generated by MPEG standards In this section the talk is […]
6.3 – MPEG is working for more success
Introduction The MPEG success describes how MPEG standards thave been (and often continue to be after many years) extremely successful. As it is difficult to single out those that will be successful in the future 😊, the reasonable thing to do is to show the entire MPEG work plan. Figure 15: The MPEG work plan (March 2019) […]
7 – Planning for the future of MPEG
Introduction MPEG has been working without interruption for 31 years. In this period of time new industries have continuously joined, existing technologies have continuously morphed and new ones come to the fore. Today MPEG faces another major change and has to “shed its skin” one more time. MPEG is about compression MPEG has produced 5 […]