Leonardo is a PhD in Electrical Communication from the University of Tokyo, a one-time researcher in video compression, a professional in digital media standards and now also an entrapreneur.

Everybody should have a mission. I see my mission as helping the development of interoperable digital media technologies for industry to exploit and society to enjoy.

I did this in my early professional years, when digital media technologies were still maturing. I saw the need for an organisation that would create digital media standards so that consumers could seamlessly communicate and industry operate in a global market of products, services and applications.

This organisation is the Moving Picture Experts Group (MPEG). MP3, digital television, DVD, Blu-Ray, MPEG-4, DASH and host of other MPEG standards have ushered in the digital media age and continue to support its development.

I continue my mission now as CEO of CEDEO.net, a company with the goal to bring digital media technologies as close as possible to users while sparing them the hassle of actually handling technologies. Two examples are emblematic of what we do

  1. WimTV, a service platform for users to offer B2C services such as live and on demand video, free and pay, with subscription and TV-like scheduling, but also B2B services such as trading videos or even request videos with specific features.
  2. ADAPT, an integrated solution for content providers to monetise their assets with professional customers also in a variety of consumer distribution modalities.