Italian Minister for Innovation and Technologies/OECD

International Conference

The Future Digital Economy: Digital content – creation, distribution and access

Under the High Patronage of the President of the Italian Republic

Istituto San Michele - Rome, Italy

30-31 January 2006

Draft Agenda

(version 6 January 2005)



Digital content is increasingly important across all media and publishing industries and is pervasive in sectors not previously considered to be content producers or users (for example, business services) and in the public sector (public sector information such as weather and geographical information with direct commercial potential, and public sector content such as archives and cultural content), education and health. Rapid changes in the value chains for content development, production, delivery and use and the creation of new commercial business models to exploit these opportunities are posing new policy challenges for governments to provide the market and business environment that supports development of new digital content goods and services, promotes competition and benefits users.

By January 2006 the OECD will have completed the first phase of analysis of changing value chains and business models, market developments and challenges, and new business and policy issues covering:


·         4 digital content sector studies (scientific publishing, music, computer games, mobile content);

·         digital delivery in business and other services not usually seen as content producers;

·         analysis of the production and use of public sector information and content;

·         a horizontal policy analysis drawing from the sector studies and national inputs.


The conference will provide a forum for all stakeholders to draw on this analysis and discussing policy developments and emerging challenges, and identify issues for further policy analysis.


Expected outcomes

Provide a forum for all stakeholders for:


·         Improving understanding of the implications of development of digital content;

·         Reviewing impacts of digital content on value chains;

·         Providing insights into development of new business models;

·         Identifying business, technological and policy approaches that contribute to a supportive environment for broadband content and the digital economy.


Participants: 200 - 300 participants

·         OECD Committees and Working Parties

·         Institutional bodies (ministries, agencies, authorities, etc)

·         Academic experts, business experts

·         Business representatives (BIAC, CEOs, high level decision-makers)

·         World Economic Forum Members (Media & Entertainment & ICT Industry Roundtables)

·         TUAC and citizen / consumer associations (EDRI, AEC-Association of European Consumers, Consumers International)

·         International organisations (EC, WIPO).













Introductions: Daniela Battisti, Cabinet, Minister for Innovation and Technologies)

Chair Day 1: Welcome

The importance and role of digital content: encouraging production and enhancing access

-          Lucio Stanca, Italian Minister welcoming address

-          Donald Johnston, Secretary General OECD



10:05-11:40 Broadband and digital content: creativity, growth and employment

-          Dr. Chin Dae-Je, Korean Minister of Information and Communication: Broadband, content and economic growth in Korea

-          Michael J. Copps, US Federal Communications Commissioner

-          Marco Tronchetti Provera, Vice President Confindustria and Chairman Telecom Italia

-          Rita Hayes, Deputy Director General, Copyright and related rights and Industrial Relations, WIPO

-          Philip J. Jennings, General Secretary UNI

Chair: Bruno Lamborghini, Vice-Chair of OECD BIAC



Short coffee break



Digital Content Opportunities and Challenges: Changing value chains and business models

11:40-11:50 Overview: Hiro Yoshihara, Vice Chair and Global Managing Partner, Global Markets, KPMG International


11:50-13.15 Perspectives on opportunities and challenges:

-          Linda Jensen, CEO of HBO Europe

-          Jenny Toomey, Musician & Future of Music Coalition

-          Sir Martin Sorrell, Chief Executive Officer, WPP

-          Alberto Tripi, President Federcomin, Italian Federation of ICT

-          James Love, Director, Consumer Project on Technology

Chair: Prof. Hal Varian, School of Information Management, University of California at Berkeley




  14:30-16:10 New developments: Parallel panel sessions



 New platforms and content delivery opportunities

-          Tom Mockridge, CEO Skyitalia

-          Didier Huck, Vice President, Public Affairs and Regulation, Thomson

-          Yozo Omori, Executive Director & Board, Mobile content, Index

-          Donald M. Whiteside, Vice President Corporate Technology Group, Intel

-          Jung Joo Kim, CEO Nexon Multiplayer online games

-          Chair: Ben Keen, Chief Analyst, Screen Digest

New user habits and social attitudes

-          David Day, Managing Director, EMEA Net Ratings

-          Dr. John B. Horrigan, Associate Director, Pew Internet & American Life Project

-          Dr. Jens Uwe Intat, Vice President and General Manager Europe (Electronic Arts)

-          David Sifry (President, Technorati)

-          Frieda Brioschi, President, Wikipedia and Wikimedia Italia

Chair: Prof. Urs Gasser, Research Center for Information Law, University of St. Gallen



Coffee break



Creation and access to content and the role of new commercial agreements

-          Andrew Burke, British Telecom

-          [M. Meocci, President, RAI, tbc]

-          Silvio Scaglia (Fastweb)

-          Content industry representative (tbc)

-          Arndt Rautenberg, Senior Executive Vice President, Group Strategy and Policy, Deutsche Telekom

-          Justin Kniest, Managing Director Fabchannel

-          Chris Castle, Senior Vice President, Legal Affairs and General Counsel, SNOCAP

Chair: Jean-Jacques Sahel, Head, International Communications Policy, UK Department of Trade and Industry and Chair of the OECD Working Party on the Information Economy

Enhanced access to research and public sector information. A new growth driver?

-          Prof. Charles Oppenheim, Loughborough University

-          Prof. Herbert Burkert, University of St. Gallen

-          Sally Morris, Chief Executive, Association of Learned and Professional Society Publishers

-          EDS (tbc)

-          Luis Rodriguez Moreno, Cervantes Virtual Project, Banco Santander

Chair: Prof. Juan Carlos De Martin, University Politecnico di Torino




Rapporteur wrap-up

Rapporteur: Prof. Eli Noam, Columbia Institute for Tele-Information, Columbia University

Rapporteur wrap-up

Rapporteur: Prof. Len Waverman, London Business School



Conference dinner and cultural visit

Dinner speeches:

-          Prof. Terry Fisher, Professor of Intellectual Property Law, Harvard University/Director, Berkman Center for Internet and Society: Perspectives on digital content/culture

-          Prof. Jonathan Taplin, Annenberg School for Communication, University of Southern California




Chair Day 2: Welcome Nobuo Tanaka, Director STI, OECD



New ways of access to knowledge and content

Panel: Content digitisation by commercial players and public institutions

-          Dr. Paul Gerhardt, Project Director, Creative Archive, BBC

-          Nikesh Arora, Vice President for European Operations, Google

-          Bradley Horowitz, Director of Technology Development, Yahoo

-          Tom Moritz, Director, Library Services, American Museum of Natural History, New York

-          Eric Saltzman, Board of Directors, Creative Commons and film producer

Chair: Prof. Julie Cohen, Georgetown University Law Center

Rapporteur: Bruno Lanvin, Senior Advisor, E-Strategies, The World Bank



Coffee break



Do digital media change creative supply?

-          Aurelio De Laurentis, Filmauro SRL

-          Dr. Adam Klein, Executive Vice President, Strategy & Business Development, EMI MUSIC

-          Max Pezzali, musician

-          Philippe Kern, Secretary General, Independent Music Companies Association (IMPALA)

-          Paul Hoffert, Professor, NY, Toronto/Chair, Guild of Canadian Film Composers

Chair: Prof. Michael Geist, Canada Research Chair in Internet and Ecommerce Law, University of Ottawa

Rapporteur: Yossi Vardi, Principal of International Technologies Ventures, Co-Founder of ICQ



Governments as producers and users of content





(Press conference)



Business and policy solutions: Emerging issues and implications

Parallel sessions



Content creation

Building the right environment forinnovation

-          Rachel Dixon, Strategic Industry Leaders Group, Australian Government Digital Content Industry Action Agenda, CEO Handshake Media

-          Mark Esseboom, Director, Coordination, Strategy, and International Affairs Directorate, Dutch Ministry of Economic Affairs (DG for Energy and Telecom)

-          Marianne Rønnebæk, Director/Deputy Permanent Secretary, Danish Ministry of Science, Technology and Innovation

-          Thorsten Heins, Member of the Group Board and Chief Technology Officer, Siemens Communications

-          Rachel Clark, Director of Broadcasting and Content, UK Department for Trade and Industry

Chair: Richard Simpson, Director, Industry Canada

Content diffusion

IPR, DRM, licensing, content security, standards

-          Dr. Gerolamo Caccia Dominioni, Chief Operating Officer, Warner Music International

-          Prof. Stan Liebowitz, Center for Analysis of Property Rights and Innovation, University of Texas

-          Sarah Deutsch, Vice President and Associate General Counsel Verizon

-          Giorgio Assuma, President, SIAE, Italian Collecting Society

-          Dr. Leonardo Chiariglione, CEO and Digital Media Strategist,

-          Gwen Hinze, International Affairs Director Electronic Frontier Foundation

Chair: Prof. Marco Ricolfi, Turin Law School



Coffee break



Policy Roundtable: Identifying priority issues, tools and policy challenges: Moving forward

-          Masakazu Toyoda, Director-General, Japanese Ministry of Economy, Trade and Industry

-          Pasquale Pistorio, Head Digital Economy Committee, Confindustria/Honorary President STMicroelectronics

-          Marybeth Peters, U.S. Register of Copyrights, Director, United States Copyright Office

-          Fabio Colasanti, Director General, Information Society & Media, European Commission

-          Representative World Economic Forum, ICT & Media Industry Community Annual Meeting 2006

-          Andrea Pontremoli, CEO and President, IBM Italy

Chair: Hugo Parr, Chair of the OECD Committee on Information, Communications and Communications and Computer Policy (ICCP)



Conference conclusions: Ministers and rapporteurs

Day 1 Rapporteurs: Terry Fisher (Harvard University);

Day 2 Rapporteur: Luc Soete (University of Maastricht, MERIT)

Ministers (Stanca, Buttiglione, Copps), OECD Secretary, Business, Consumer Representative

Chair: tbc



Closing remarks by Minister Stanca and OECD SG