NAB 2003

MPEG – Enabling Broadcast and Media Convergence

Broadcast Engineering Conference

Co-sponsored by MPEG-4 Industry Forum (M4IF) and Society of Motion Picture and Television Engineers (SMPTE)


Date, Time

7 April, 1pm – 5pm


The world of television and motion pictures changed forever in the 1990s with the introduction of digital technologies. From shrinking movies so that they fit on CDs and enabling cable television to get to 100s of channels, to the biggest success story ever in Consumer Electronics when DVD outgrew VHS and the emergence of Digital Cinema, MPEG has played the enabling role. Through technology for representing multimedia content digitally, and more recently for rich metadata and supporting technology, including rights management, MPEG is also changing the convergence marketplace for the next generation of interactive TV, wireless and media applications.

This session will begin with an overview of the MPEG family of standards, from MPEG-1 to MPEG–21. It will then focus on the recently introduced MPEG-4, highlighting the applications it enables, both now and into the future. This supersession includes a combination of keynotes from industry-leading MPEG personalities and users, as well as lively panel discussions.


Rob Koenen, President, M4IF

Rich Mizer, Chair MPEG-4 Working Group, SMPTE


13:00 - 13:30 MPEG Keynote:

Leonardo Chiariglione, Convener of ISO/IEC MPEG. Vision, history and future of media convergence with MPEG.

13:30 - 14:30 Session 1: Overview of the MPEG family of standards

This session updates everyone’s knowledge of MPEG and shows how all the pieces fit together.

- Moderator: Brane Zivkovic, CEO, Soundball

14:30 - 15:30 Session 2: MPEG-4 Technologies Panel

The message is to showcase MPEG-4 and its technical benefits.

- Moderator: Klaus Diepold, Professor / EE Chair, Munich University of Technology

15:30 - 16:00 Prime MPEG User Keynote:

MPEG-4 in Hollywood, Alan Bell, Warner Bros. Hollywood Studio executive discusses MPEG, including MPEG-4 for HD-DVD.

16:00 - 16:45 Session 3: Executive Panel Discussion- Real-World MPEG-4 Applications

MPEG-4 is in use now, but it’s not yet ubiquitous. Groups that are currently using MPEG-4 in various applications explain their experiences and next steps.

- Moderator: JC Spierer, Director, DistanceVision, Inc.


Alan Bell, Warner Bros

Bio to follow.

Leonardo Chiariglione, Telecom Italia, Convener of ISO/IEC MPEG

Leonardo Chiariglione was born in Almese (Italy). He graduated in Electronic Engineering from the Polytechnic of Turin and obtained his Ph. D. degree from the University of Tokyo in 1973.

Since 1971 he has been with CSELT, the corporate research centre of the Telecom Italia group. He is currently Vice President, Multimedia, at Telecom Italia Lab, the new name of CSELT.

In 1986 he founded the HDTV Workshop, an international event to promote HDTV technologies beyond specific industry interests.

In 1988 he founded the ISO Moving Pictures Experts Group (MPEG) standards committee.

In 1989 he founded Image Communications, a EURASIP Journal for the development of the theory and practice of image communication.

In 1994 he founded the Digital Audio-Visual Council (DAVIC) to develop internationally agreed specifications specification of open interfaces and protocols for the delivery of digital media.

In 1996 he founded the Foundation for Intelligent Physical Agents (FIPA) to develop internationally agreed specifications of generic agent technologies that are usable across a large number of applications.

In 1998 he founded the Open Platform Initiative for Multimedia Access (OPIMA) to develop internationally agreed specifications that will make it possible for a user to consume and pay for services, without having prior knowledge of which services would be consumed.

In 1999 he was asked to be the Executive Director of the Secure Digital Music Initiative, a group with the participation of more than 200 companies, developing specification s for secure digital music delivery. He resigned from SDMI in March 2001.

Robert X. Cringely

Like most "overnight" sensations, Robert X. Cringely spent more than 20 years working to become the "nerd" he is today. Mr. Cringely, a best-selling author, columnist, and PBS personality, was only the 12th employee at Apple Computer back in 1977. After working at Apple, he taught for several years at Stanford University before becoming the high-tech gossip columnist for InfoWorld, a trade paper read each week by more than 600,000 computer professionals.

It was at InfoWorld that Robert Cringely fine-tuned the 3,309 entries in his Rolodex that make him the man with his finger on the very latest on the high tech scene. He has become a household name throughout the industry, where he has long since been known for his wit, insight, and irreverence. All of these qualities were evident in his 1992 national best-seller Accidental Empires: How the Boys of Silicon Valley Make Their Millions, Battle Foreign Competition and Still Can't Get a Date. Accidental Empires became the basis for "Triumph of the Nerds," the highly acclaimed, three-hour miniseries that was a runaway success for PBS in 1996 and has been seen in more than 30 countries.

Robert Cringely finished work on a new PBS documentary titled "Electric Money," which took him to financial capitals as well as remote islands around the world to report on the many impacts of E-Commerce on mankind and its traditional monetary systems. This production aired on PBS, October 3, 2001. Mr. Cringely also hosted and helped produce other shows for PBS including 1998's, "Plane Crazy," a three-hour series about aviation and human frailty; in 1999, "Nerd's 2.0.1: A Brief History of The Internet" and "Y2K: The Winter of Our Disconnect?"

Mr. Cringely writes a weekly column on PBS Interactive ( and is the tech columnist for Worth Magazine. When he isn't writing, Mr. Cringely is a well-known and popular speaker and runs his own high tech consulting business. Robert Cringely's accomplishments are the result of the skillful blending of his journalistic and computer capabilities.

Prof. Dr.-Ing. Klaus Diepold, Technische Universität München (TUM)

Klaus Diepold received a Dipl.-Ing. degree and a Dr.-Ing. degree both in Electrical Engineering from Munich University of Technology in 1987 and 1992, respectively. 1993-94 he was with the Institute for Broadcasting Technology (IRT) in Munich, being engaged in research projects contributing to the DVB-T specification. From 1994 until 2002 he was CTO of DynaPel Systems, Inc., a New York based company in the video processing and compression industry. He is the lead architect of DynaPel’s award winning video post-production tools MotionPerfect as well as its successor SteadyHand. He has developed motion estimation techniques and implemented MPEG-4 video codecs. Since 1996 he is an active member of the MPEG group, mainly focusing on video aspects in the MPEG-4 video and requirements subgroups. He is now actively involved with the MPEG-4 Industry Forum to promote the MPEG-4 standard. Currently, Klaus Diepold is a full professor at, Technische Universität München, Department for Electrical Engineering and Information Technology, where he holds the Chair for Computing.

David Frerichs, Coding Technologies

David Frerichs is VP & GM of US Operations, Coding Technologies, the industry's leading provider of audio compression technologies for the mobile, digital broadcasting and Internet markets worldwide. Previously, he was co-founder & Chief Technical Officer, iM Networks. He has held senior positions at both SGI and 3Dlabs, and has substantial expertise in overseas technical marketing, particularly in Japan. Through his work at SGI, Frerichs was instrumental in the architectural design and standardization of the Virtual Reality Modeling Language (VRML), and was also instrumental in the design and development of the Cosmo Player - the leading 3D Web viewer - his marketing savvy helped to bring this product to more than 25 million desktops. Frerichs is well versed in streaming content, virtual environment systems, 3D user interfaces, international strategic and outbound marketing, integrating web content, the ability to attract OEM business and the development of products in an ever-changing industry. With his vast first hand experience and deep understanding of the internet marketplace paired with his well respected reputation, Frerichs has been a featured speaker and panelist at Siggraph, Seybold, Webnoize, Virtual Reality World, World Movers, among others. Frerichs holds a B.S. Degree in Computer Engineering from the University of Illinois, Urbana.

Executive, Film Board of Canada

Bio to follow.

Larry Horn, MPEG-LA

VP of Licensing. Bio to follow.

Martin Jacklin

South African born, Swiss based Martin Jacklin is an independent author and Technology Marketing Consultant, specialised in interactive digital media and converging media technologies.

Jacklin has worked for the last ten years in a variety of related fields: digital television standards, ITV software and other interactive technology sectors, such as Pay TV conditional access, Computer-Telephone Integration, web site development and in GSM mobile telephone network licence acquisition and business planning.

Jacklin managed press and marketing communications and performed international lobbying for the DVB consortium 1997 to 1999. He assisted with ground-breaking mobile digital television demos and production of HDTV programmes featuring early prototyping of interactive HDTV services. He wrote some of the public articles on the DVB's interactive TV standard, MHP. After leaving DVB, he managed industry and press relations for Lysis, a Swiss DTV content and rights management software vendor. In 1999 and 2000 Jacklin represented Lysis in DVB and both assisted in the creation of the Advanced TV Forum and served on the board of directors of the Forum.

Today Jacklin provides organisations and companies in the interactive media technology sector with a wide variety of bespoke services, including: strategic research, competitive analyses, business development support, standards forum and industry trade organisation representation, marketing communications planning, and press- and industrial relations support. He has written numerous articles on various interactive media issues and is a regular facilitator and speaker at industry conferences.

Didier LeGall, LSI Logic

Bio to follow.

Rob Koenen, MPEG-4 Industry Forum, InterTrust Technologies Corp.

Rob Koenen joined InterTrust in 2000 and serves as the company’s Vice President of Technology Initiatives. He is responsible for maintaining relationships with standardization bodies as well as strategic technological partnerships. Rob chaired MPEG’s Requirements Group from 1996-2002 and has played a key role in the development of the MPEG-4 standard since its inception in 1993, in defining the MPEG-7 standard since the start in 1995, and in leading the work on MPEG-21. He is co-editor of the MPEG-4 Systems Standard. Rob is the initiator of the MPEG-4 Industry Forum (, a growing organization that represents more than 100 companies with an interest in seeing MPEG-4 universally adopted. Rob has served as the President of M4IF since it was established.

Rob is Associate Editor of IEEE Transactions of Circuits and Systems for Video Technology, and a Senior Member of IEEE. Rob holds two patents on automated video quality assessment. He is the recipient of the 1997 KPN Research ‘Diana’ award for outstanding research. Rob received his MSEE (‘ingenieur’) degree in 1989 from Delft University of Technology in The Netherlands where he studied electrical engineering, specializing in information theory.

Richard Mizer, SMPTE

Richard A. Mizer received the Bachelor of Arts degree in Bioengineering and Economics (double-major) from the University of California at San Diego, and is currently an MSEE student at Stanford University, focusing on video networking.

Richard founded Digital Ventures Diversified, Inc., in 1998 to develop and market DVD Authoring Systems for the Professional, Industrial and Commercial markets. The DVDComposer product has been used by many of the high-end postproduction facilities to author such titles as Titanic, Mission Impossible, Apocalypse Now, and Lost in Space.

In 1992 he engineered the first live transmission of HDTV over the public telephone network from the East-West Shrine Classic Football Game at Stanford University, and later served as Executive in charge of Production for "Cinema of the Future" in which for the first time on May 6, 1992, a major motion picture was sent in real-time over the phone network from the Sony Pictures Entertainment studios in Culver City, California, to a screening room at the Anaheim Convention Center and displayed in theater-quality HDTV. More recently, he was a co-producer of SoccerFest for which the World Cup Soccer Finals were transmitted from the Pasadena Rose Bowl in High Definition Television to theaters in California and Europe. Also serving as host broadcaster for the United Nations 50th Celebration, he is Executive Producer of an HDTV documentary of the events held in San Francisco which will provide a permanent archive for the UN.

He continues to develop that concept along with motion picture and television production internetworking capability through research and development, through standards work including ANSI and SMPTE, and demonstrations, presentations and paper submissions for numerous industry forums including NAB, NCTA, NATO, NCF, IEEE, InterOp, SMPTE, ITS, etc.

Perhaps his most important contribution was as Project Manager for the Technology Test of Advanced Broadcast Video Service working with Industrial Light & Magic to send dinosaurs over phone lines to director Steven Spielberg on location in Krakow, Poland to complete Jurassic Park even as he started principal photography for Shindler’s List.

He joined Pacific Bell in 1983, right before divestiture, as an apprentice engineer, and was promoted to Transmission Engineer, responsible for designing high-capacity digital fiber optic networks. Since 1987 he has been Product Engineer, responsible for development and introduction of new tariffed services, including Advanced Digital Network (ADN), Switched Multimegabit Data Service (SMDS), and Advanced Broadcast Video Service (ABVS).

He is currently chair of SMPTE DC28.3 Working Group on Digital Cinema Compression, and SMPTE I23.21 Working Group on Multimedia Authoring and Content (MPEG-4).

Sebastian Moeritz, dicas GmbH

Sebastian Moeritz joined dicas, a leading developer of ISO MPEG-4 real-time video coding solutions, based in Germany, as its CEO in the beginning of 2001. dicas provides the industry with the highest quality core technology for digital video supporting the most common profiles of MPEG-4 video and is the first company to have introduced an MPEG-4 SDK with object-based features in the market.

Sebastian is an entrepreneur with an extensive business experience in a number of international markets. After studies in social sciences and economics, he has previously been specialising in property and investment. Since 1996 he has been involved in a number of information technology related ventures and has been an active participant in the MPEG-4 Industry Forum (M4IF) since dicas joined in January 2002.

He is also a Board Member and Treasurer of M4IF, where his work is focused on business-related aspects of MPEG-4 and on promoting these.

Dr. Ganesh Rajan, IVast

Ganesh Rajan is the Director, Advanced Technologies at iVAST where he provides technical leadership on the iVAST end-to-end MPEG-4 platform including future extensions into MPEG-7 and MPEG-21. Mr. Rajan has been involved with MPEG related activities since early 1996 and is the co-editor of ISO/IEC 14496-1 (MPEG-4 Systems) specifications. Importantly, Mr. Rajan also serves as the company's technical liaison to international standards and interoperability committees for digital multimedia including MPEG-4 Industry Forum (M4IF), International Streaming Media Alliance (ISMA), ISO (the International Organization for Standardization) and IEC (The International Electrotechnical Commission) standards bodies. Mr. Rajan also served as the chairman of the Synthetic and Natural Hybrid Coding (SNHC) group during the 26th meeting. Prior to iVAST, Mr. Rajan was with the Advanced Technology group, General Instrument Corp., and led the Digital Signal Processing group at Tektronix Laboratories, Tektronix, Inc. Mr. Rajan received his Ph. D. degree in Electrical Engineering from the University of California, Santa Barbara, in 1987, is a member of the IEEE and the ACM, and holds multiple patents.

Julien Signès, Envivio

Julien Signès is President and CTO of Envivio, as well a co-founder of the company. He is responsible for the company's business and product strategic oversight, and the related engineering efforts. Prior to starting Envivio, Julien managed one of the most advanced MPEG-4 projects for France Telecom R&D. He chaired the group responsible for the interactive and graphics portions of the MPEG-4 specification (BIFS) for 4 years, and was awarded 7 patents and the SPIE Young Investigator award related to this standardization work. Julien graduated from Ecole Polytechnique and Telecom, Paris.

John Smith, IBM

John R. Smith is Manager of the Pervasive Media Management Group at IBM T. J. Watson Research Center, where he leads a research team exploring techniques for multimedia content management. He is currently Chair of the MPEG Multimedia Description Schemes (MDS) group and serves as co-Project Editor for MPEG-7 Multimedia Description Schemes. Dr. Smith received his M. Phil and PhD. degrees in Electrical Engineering from Columbia University in 1994 and 1997, respectively. His research interests include multimedia databases, multimedia content analysis, compression, indexing, and retrieval. He is an Adjunct Professor at Columbia University and a member of IEEE.

JC Spierer, DistanceVision, Inc.

JC Spierer is director of DistanceVision, Inc., an interactive media company, and is co-host/producer of "Enough About U," a live TV variety show. Now focused on media development and distribution, DistanceVision started in 1998 working with Harvard, MIT, National Gaucher Foundation and other companies on distance learning. He is a frequent conference speaker for digital media topics.

JC worked in multimedia and collaboration at MITRE Corporation, serving in program, product and project manager roles. At MITRE, he served as director of the MPEG Media Cluster Group, which focused on areas ranging from next-generation immersion, wireless and media convergence. As collaboration product manager, he led projects in enterprise design/architecture, development and implementation of VTC Team Rooms and IP desktop collaboration. JC was formerly a founder and principal program leader at Othervision working on both technical integration efforts, as well as business/technology strategies, for clients such as Yahoo!, Inc. and AT&T. Othervision was sold to Urban Box Office and is now a leading animation website. Previously, he served as project analyst at Cambridge Technology Partners, a leading technology integrator. Educated at Washington University (St. Louis) and Harvard University, JC has published in the areas of media and collaboration technologies, international technology, technology policy and communications media markets/applications.

Gary Sullivan, Microsoft, MPEG Video Chair

Bio to follow.

Brane Zivkovic, Soundball

Brane co-founded Soundball, a world leader in MPEG-4 Structured Audio (MP4-SA) software and hardware development, with Kevin Larke in 2000. He is an award-winning film composer (Film Composer of the Year, Yugoslavia, 1984) and music technologist who is using Internet and cutting-edge technologies (including online recording studios) in his lectures since 1989, while teaching for New York University in New York and Florence (Italy).

Brane was Director of Film Scoring Program at the Aspen Music Festival and School for ten years. He was a featured guest speaker at the international events for American Committee for the Weizmann Institute of Science, University of Florence, and University of Nebraska. Brane has scored many feature and television films and his music is distributed world-wide by Sonoton (Germany).

Brane is the Co-Chair of the MPEG-4 Industry Forum Task Force and member of the Marketing Working Group.