Eurovision Crossmedia²

New distribution methods, new revenue strategies and changing modes of audience engagement are transforming how television works.

Eurovision Crossmedia² will explore all these subjects by offering an attractive unique panel of speakers and by covering the following topics :

How will TV reinvent itself in order to survive ?

How will TV be consumed ? Anytime, any place, with any device ?

What technologies will be used ?

From TV to interactive TV, how can mobile devices improve TV reach and enhance consumer choice ?

Can mobile TV generate extra revenue to operators and content providers ?

The new forms of "advertising" on mobile devices and the increasing role of sponsorship.

How are consumers interacting with computers as a form of media ?

How does search and navigation changes in the "TV 2.0" experience ?

Virtual worlds as interactive television.

Merging virtual activities with real world activities in a television environment.

 

09:00

WELCOME AND BRIEF INTRODUCTION
Nicoletta Iacobacci, Head of Eurovision Interactive TV

  • Crossmedia : from definitions to reality.

  • Presentation and biographies of the panellists.

09:10

A SHORT HISTORY OF TV AND ITS DESTINY
Derrick de Kerckhove, Director, McLuhan Program in Culture & Technology

  • 2030 - the media scenario : will traditional media disappear?

  • Re-reading MacLuhan in today's multiplatform and Crossmedia environment.

  • How can public broadcasting companies survive in a global media environment ?

09:35

SUCCESS OR FAILURE FOR NEW MEDIA
Philip Laven, Director of the EBU Technical Department

  • User-generated content  Is this the end of TV or it's TV reinventing itself ?

  • Public services and Crossmedia strategies: technical challenges, opportunity and activities.

  • The future landscape of television: content content content!

10:00

Coffee break

 

10:20

A NEW STRATEGY FOR A BROADBAND MEDIA SPACE
Leonardo Chiariglione, Digital Media Strategist and MPEG founder

  • In 1988 the Moving Pictures Experts Group (a.k.a. MPEG) was founded. Today audio & video are communication tools. What's next?

  • How is user-generated video changing society?

  • How can TV producers keeps their job if anyone, anywhere can make interesting content using any device and deliver it to anywhere and any device, in a financially viable way?

11:10

TV ON THE INTERNET OR INTERNET ON TV?
Gabriele Gresta, CEO, DIGITAL MAGICS

  • Is TV competing with YouTube?

  • WOM (word of mouth) - the art of viral marketing in a Crossmedia landscape.

  • Will IPTV survive in a world of Internet TV? 

11:35

CONTENT FINDS YOU: THE CONSUMER-DRIVEN DISRUPTION OF MEDIA
Neville Wheeler, European Lead - Content & Media Strategy, CISCO Digital Media Solutions Group

  • Digitization of content as the underlying market drivers

  • Evolving business models of entertainment

  • How people want content, and how the network is the logical place to power that

 

12:00 A NEW "ORGANIZATION" FOR THE MEDIA WORLD
Patrick Walker, Head of Video Partnerships Google, EMEA

  • What social networking means for media firms?

  • User-generated content: what role do 2-minute home videos have to play in future TV?

  • What are the revenue models and is it just a teenage phenomenon?

12:25

JOOST PRESENTATION

  • A new way of watching TV on the internet that uses new and established technologies to provide the best of both the internet and TV worlds

12:35

SECOND LIFE PRESENTATION

  • A 3D online Digital World imagined, created & owned by its residents

12:45

Lunch

 

14:00

PROUD TO PRESENT SESSION
Moderated by Anne Brochot, Project Manager, Eurovision Interactive TV

  • The best of the EBU members' Crossmedia projects pitched by and to EBU members :

  • Representing the most cutting-edge and new Crossmedia achievement.

  • Produced with the involvement of one or more EBU member.

  • Launched in 2006 or to be ready for 2007.

 

BBC
Rahul Chakkara, Controller of BBCi's 24/7 interactive TV services

  • The brand new flagship on demand product that BBC is planning to launch across all platforms

 

DR
Marius Hartmann, Editor, Danish Broadcasting Corporation

  • GRAND PRIX MASKINEN

 

AVRO
Roel Van Den Berg, Head of Business Development and Sales

  • CrossMedia is not a goal on its own, ConsumerNeeds are

 

RAI
Gianluca Stazio, Marketing Manager

  • L'ALBERO AZZURRO

 

SF
Sibylle Winter, Schweizer Fernsehen

  • MULTIMEDIA FOR MUSIC STARS

 

YLE
Jari Lahti, Head of New Media and Marja Honkakorpi, Head of New Media Concept Design

  • FUTURIZED TV COMMUNITY EXPERIENCE BY YLE EXTRA

 

VRT
Jeroen Bronselaer, Business Development

  • JOIN & CO-OPERATE WITH KETNET

 

Eurovision Interactive TV Unit

  • Official ESC AND J-ESC websites and related activities

16:30

Coffee break

 

16:40

EUROVISION CROSSMEDIA GROUP

  • EBU members Crossmedia needs, strategy and future projects

17:15

CLOSING SESSION
Nicoletta Iacobacci, Head of Eurovision Interactive TV

 

17:30

End