Meeting of High-Level Experts

on

Competitive Platforms for the Delivery of Digital Content

Geneva, 21-22 June 2007


Draft Programme

(03.06.2007)

 

Thursday, 21 June 2007

08:30 – 09:00

Event Registration

 

Chairman

·         Mr. Greg Lowe, Professor, Department of Journalism and Mass Communication in the University of Tampere, Finland

9:00
-
11:00

Opening Session and Executive Round Table – Content Without Frontiers: What Needs to be Done to Make it Happen?

To build a better world, and achieve the ‘information society’, content needs to be able to flow freely and fairly across the world.  A distinguished panel of leaders will analyse the major barriers today to achieving the dream.

 

Welcoming Address: Mr. Jean Reveillon, EBU

Welcoming Address: Mr. Houlin Zhao, Deputy Secretary General, ITU

Chairman’s Opening Address: Mr. Greg Lowe, Professor, Department of Journalism and Mass Communication in the University of Tampere, Finland

Session 1

Moderator: Mr. Greg Lowe, Professor, Department of Journalism and Mass Communication in the University of Tampere, Finland

·         H.E. Mr. Muhammad Jameel bin Ahmed Mulla, Minister of Communications and Information Technology, Saudi Arabia (TBC)

·         H.E. Mr. Noel Dempsey, Minister for Communications, Marine & Natural Resources, Ireland 

·         H.E. Mr. Sokol Olldashi, Minister of Public Works, Transport and Telecommunication, Albania

·         H.E. Mr. Khun So, Minister of Posts and Telecommunications, Cambodia (TBC)

·         H.E. Mr. Ir. Mohammad Nuh, Dea, Minister for Communications and Information Technology, Indonesia (TBC)

·         H.E. Mr. Arq. Carlos Lisandro Salas, Secretario de Comunicaciones, Argentina (TBC)

·         H.E. Mr. José Antonio Presa Abascal, Deputy Minister, Superintendencia de Telecomunicaciones, Guatemala  (TBC)

·         Dr. Halim Man, Secretary-General, Ministry of Energy, Water and Communications, Malaysia (TBC)

·         Mr. Sami Al-Basheer Al Morshid, Director, ITU Telecommunication Development Bureau (BDT)

·         Mr. Don Whiteside, Vice President, Technical Policy & Standards, Intel Corporation

·         Mr. Masao Matsumoto, Director-General for Technology Policy Coordination Director General, Ministry of Communications, Japan

·         Mr. Stephen Collins, Director, Government and Regulatory Affairs, Skype

·         Mr. Laszlo Toth, Strategic Director, National Communications Authority, Hungary

·         Mr. Mark de Jong , Vice-Chairman, OPTA, Netherlands

·         Mr. Andreas Schneider, CEO, Alcatel-Lucent

·         Mr. Gerd Bock, Chairman of the EBU Technical Committee

11:00
-11:15

Coffee Break

11.15 – 11.45

Session 2

Keynote Speech - Can Digital Platforms All Coexist?

The number of options for delivering digital media continues to multiply – broadcast, cable, broadband IPTV, Open Internet, Wi-fi, Mobile, Satellite and more. How do they work together in an open marketplace? How can we simplify the consumer’s life and enable easy access to a broad array of content that is easy to acquire, easy to consume and easy to manage?

·         Mr. Albhy Galuten, Vice President, Digital Media Technology Strategy, Sony Corporation of America

11.45
-13:00

Session 3

What can technology offer in a converged world?

A major determinant of convergence will be the features offered by different technologies.  In this Session speakers will be invited to provide insights into:

§         The future of mobile systems and services

§         The future of broadband systems and services

§         The future of broadcast systems and services

§         The future of converged systems (cooperative networks)

This will be followed by an interactive discussion

Moderator: Mr. Andreas Weiss, Head of International Relations, ARD

·         Mr. Nogues Thomas, Director, Standards Coordination, NDS Ltd

·         Mr. Chae-Sub Lee, ETRI, Korea and Vice-Chairman of ITU-T Study Group 13 on Next Generation Networks

·         Mr. Reinhard Scholl, Deputy Director, ITU- TSB

·         TBD – Brazil telecom

·         Mr. Mark Jeffrey, Program Manager for European Digital TV Standards,  Microsoft Corporation (TBC)

13:00
-14:30

Lunch

14:30
-16:00

Session 4

What will be the ‘message’ and how viewers access content?

Different delivery media will serve different needs, and have different capabilities for doing so.  In this Session, speakers will be invited to provide insights into:

  • The direction of content for mobile systems
  • The direction of content for broadband systems
  • The direction of content for broadcast services.

This will be followed by an Interactive discussion.

Moderator: Mr. Jonathan Marks, Director, Critical Distance BV

Presentation of Background Paper on “Competitive Platforms in a Converging  World”, Ms. Cristina Bueti, Project Officer and Mr. Marco Obiso, Programme Manager, International Telecommunication Union (ITU)

·         Ms. Monique Morrow, Distinguished Consulting Engineer, Cisco

·         Mr. Leonardo Chiariglione, President Digital Media Project

·         Mr. Patrick Parodi,  Chairman of  Mobile Forum Entertainment 

16:00 –16:15

Coffee Break

16:15 – 17:30

Session 5

User Generated Content: A Journey into Social Networking

The rise in public interest and use of ‘User Produced Content’ has been phenomenal, and many see this as part of a new world of ‘Web 2.0’ – a new age of ‘Internet with Attitude’. The Web 2.0 which has been described as a set of technologies and innovations have transformed the internet, triggering an array of new business models, shifting internal communication, and providing powerful new marketing opportunities.  The Session will ask what size is the oncoming train.

This will be followed by an interactive discussion.

Moderator: Mr. Greg Lowe, Professor, Department of Journalism and Mass Communication in the University of Tampere, Finland

·         Ms. Bettina Geysen, General Manager Market Development and New Media, VRT

·         Mr. Mohamed Nanabhay, Responsible of Al jazeera New Era

·         Mr. Jeff Pulver,  Chairman and Founder of pulver.com

·         Mr. Graham Vickery, Head, Information Economy Group, OECD

·         Mr. Takeshi Natsuno, Managing Director, i-mode strategy, NTT DoCoMo

·         Mr. Steven Rosenbaum, Chief Executive Officer, Magnify Networks (TBC)

17:30 – 18.00

Panel discussion among the above-mentioned speakers moderated by Session Chair as well as questions from the floor.

 

 

Friday, 22 June 2007

09:30 – 11:00

Session 6

Opening Session and High level Panel  

Building the Information Society Together: What is the Role of International Organizations in a Convergent Media World?

All organisations need goals, objectives, structures, and procedures.  These are necessarily defined by the times when they are established.   High-level representatives from the ITU, UNESCO, WIPO, and the EBU will be invited to discuss how they are contributing to foster the convergence.  

 

Welcoming Address: Mr. Sami Al-Basheer Al Morshid, Director ITU Telecommunication Development Bureau (BDT)

Welcome and Summary: Mr. Greg Lowe, Professor, Department of Journalism and Mass Communication in the University of Tampere, Finland

 

Moderator: Mr. Thomas Crampton, International Herald Tribune

·         Mr.  Jéan Reveillon, Secretary General, EBU

·         Dr. Hamodoun I. Touré, Secretary General, ITU

·         Ms. Ruth Hieronymi, European Parliament

·         Dr. Supachai Panitchpakdi, Secretary General, UNCTAD

·         Mr. Alan Bryden, Secretary General, International Standardization Organization (ISO)

·         Dr. Akossi Akossi, Secretary General, African Telecommunications Union (ATU)

·         Mr. Philippe Petit, Deputy Director General, WIPO

·         Mr. Mogens Schmidt, Deputy Assistant Director-General for Communication and Information, UNESCO

11.00 – 11.30

Session 7

Keynote Speeches- Can Digital Platforms All Coexist?  Regional Perspectives

·         Ms. Ruth Hieronymi, European Parliament - “Can Digital Platforms All Coexist? – The European Perspective”

·         Dr Riyadh K. Najm, Chairman of Arab States Broadcasting Union (ASBU) – “Can Digital Platforms All Coexist? – The Broadcaster View in Developing Countries

11:30 – 11.45

Coffee Break

11.45 – 13.00

Session 8

Regulation and Economics: What are the emerging business cases in the convergent world? What are the new challenges for media regulation?

The equation of the user experience being enough to justify the use of revenue, or to bring enough new revenue, to make the content and delivery it will always have to be solved.  This Session will examine:

  • Options for ‘business case’ for mobile services
  • Options for ‘business cases’ for broadband services and broadcast
  • When does advertising become spam? The borderline between media         and telecommunication regulation
  • Regulatory frameworks for linear and non linear services.

This will be followed by an interactive discussion.

Moderator: Mr. David Wood, Head of New Media Department, EBU

·         Ms. Diana Korsakaitė, Deputy Director RRT Lithuania

·         Ms. Joanna Wrona, Policy Officer, Audiovisual Policy Unit, (Directorate General for Information Society and Media, European Commission)

·         Mr. Lorenzo Pupillo, Executive Director, Telecom Italia

·         Dr. Tracy Cohen, Councillor, Independent Communications Authority of South Africa (ICASA)

13.00 – 14.30

Lunch

14:30 – 16:00

Continuation of Session 8

·         Mr. Danyel Molenaar, Head of the Anti-Spam Team of the OPTA

·         Mr. Antonio Schuh, Director, Content Strategy Corporate Content Unit Telefonica, S.A. Telefonica

·         Mr. Michael Bartholomew, Director, European Telecommunications Network Operators' Association (ETNO)

·         Mr. David Imbili,  Chairperson Namibian Communications Commission  (TBC)

·         Ms. Peggy Griffith, Chief Executive Officer  Fair Trading Commission, Barbados (TBC)

16:00
- 16:15

 

Coffee Break

16:15
-17:30

Session 9

Analysis, Case Studies and Conclusions

What has been found in practice from real life convergence experiments, and from circumstances where platforms compete head to head for viewer’s loyalty? What factors influence success and failure?  What lessons can be learned for the emerging converging world?

The Session will include case studies from ITU and EBU member states with a special focus on developing economies.

Moderator: Mr. Greg Lowe, Professor, Department of Journalism and Mass Communication in the University of Tampere, Finland

·         Mr. Tomas Lamanauskas, Deputy General Director, Telecommunications Regulatory Authority (TRA), Kingdom of Bahrain

·         Mr. Emamgholi Bedhad, Head of Projects and Initiatives Department, ITU Telecommunication Development Bureau (BDT) (TBC)

·         Mr. Amr Badawi, Executive President, National Telecom Regulatory Authority (NTRA), Egypt (TBC)

·         Ms. Anne-Marie Marcotte, Coordonnatrice des Programmes et Directrice Associée, Axe Formation, Mali (TBC)

·         Mr. Shahid Uddin Akbar, Coordinator, ICT4D, Society for Economic and Basic Advancement (SEBA) Dhaka, Bangladesh (TBC)

·         Ms. Viviana Munoz Tellez, Innovation and Access to Knowledge Programme, South Centre

·         Mr. Huw Williams, Head of Research and Innovation BBC,- “The EBU Visioning group-Conclusions so far”

17:30
- 18:00

Open Discussion

This session will provide an opportunity for questions and comments from the meeting participants.

18:00
- 18:30

Closing Plenary and Wrap-Up

This session will give an overview of the meeting. It will draw the main conclusions and messages from the previous sessions and in particular identify key issues to be followed-up.

·         Mr. Marco Obiso, Programme Manager, General Secretariat, ITU

·         Mr. David Wood,  Head of New Media Department, EBU

·         Mr. Greg Lowe, Professor, Department of Journalism and Mass Communication in the University of Tampere, Finland