Draft programme

Standardization and Innovation – 13/14 November 2014,
CERN (Conseil Européen pour la Recherche Nucléaire), Geneva (Switzerland)

Day 1 - Thursday 13 November

Time Event
8:15 - 9:00 Registration
9:00 – 9:15

Opening and Welcome

CERN, ISO
9:15 - 10:30

Session 1: Creating and disseminating technologies, opening new markets

Chair: Soumitra Dutta (invited), Dean of the Samuel Curtis Johnson Graduate School of Management at Cornell University (USA)

Economic and societal benefits from research can only be achieved through their successful transfer into innovative products and processes. However, this critical aspect – which is the one to which standardization contributes most – is often neglected.

An increasing number of researchers and decision makers are aware that standards can help innovation in a number of ways:

  • Contributing to technical evolution by applying, at the right time, critical design constraints (i.e. avoiding re-inventing the wheel).
  • Facilitating the development of new markets and trade; by helping to establish and exploit network effects, increasing consumer confidence and helping to reach critical mass
  • Permitting the sharing of investments and risks associated with the development of new technologies and applications
  • Helping the commercial exploitation of innovative ideas, providing a basis for dissemination of information and an accepted framework within which patents can be drawn up, removing undue proprietary interests and barriers to trade

In this session we intend to explore this dimension of the relation between standardization and innovation. We have asked individuals who have been making exceptional contributions to develop and disseminate new technologies to share their views.

Weaving the Web
Sir Timothy John "Tim" Berners-Lee (invited), Director of the World Wide Web Consortium (W3C), and Founders Chair at the MIT Computer Science and Artificial Intelligence Laboratory (CSAIL).

Clean Care is Safer Care
Prof. Didier Pittet, Director, Infection Control Programme, University of Geneva Hospitals and Faculty of Medicine; External Programme Lead, WHO First Global Patient Safety Challenge.

Riding the media bits
Dr. Leonardo Chiariglione, Chairman and Co-founder of the Moving Picture Experts Group (MPEG), a working group (WG11) of ISO/IEC JTC 1, SC 29.

10:30 – 11:00 Coffee Break
11:00 – 12:15

Session 2: Innovation and Business Strategy

Chair: Bernard Morard, Professor of Management Analysis, University of Geneva and Executive, Geneva School of Economics and Management (Switzerland).

Innovation is widely recognized as one of the essential drivers of successful business growth. Finding ways of fostering innovation is a central concern to forward-thinking companies.
In most cases, “conventional wisdom” in both business schools and corporate environments focuses on how to build, exploit and protect proprietary technologies, aiming to gain competitive advantage pursuing a “winner takes it all” strategy.

How voluntary standards, which to a significant extent can be considered public goods (and therefore available to all the actors participating in a market), can be an element of successful business strategy and used to gain competitive advantage?

We have asked the leaders of companies of different size and scope which excel in leveraging the value of standards, to share their views.

Bringing radical innovations to the marketplace
Prof. Lars Montelius, Director General, International Iberian Nanotechnology Laboratory (INL), Professor in Nanotechnology at the Sweden Nanometer Structure Consortium at Lund University and Chairman for the Swedish Standardization Technical Committee for Nanotechnology (SIS/TK 516).

Growth through partnerships and licensing technologies
Dr. Jens Albers, CEO of Nanotron, Germany, an innovative company  providing technology for the localization of the physical position and identification of persons and objects as well as for the installation of intelligent sensor networks.

Mastering new technologies
Dr. Peter Roth, Head of Powder Actuated Tools (PAT) Technology, Hilti (Switzerland).

12:15 - 13:45

Lunch Break

13:45 - 15:00

Session 3: Innovation policies

Chair: Thomas Kalling, Director, Institute of Economic Research Lund University School of Economics and Management (Sweden).

It is widely recognized by economic theory and empirical evidence that innovation is a key factor for achieving long-term economic growth. Innovation has also an essential role to help address environmental and societal challenges and to, ultimately, contribute to human welfare.

How to foster technological innovation is therefore a central concern of both scholarly analysis and policy debate. All forward-looking governments have defined and continuously update public policies aiming to promote and strengthen innovation.

As observed by Prof. Knut Blind, standardization is a catalyst for innovation: a facilitator for research, a channel for the transfer of technology, a possible mechanism for streamlining intellectual property management and an important component of public procurement aiming to stimulate innovation.

We have asked a number of influential decision maker to share their view on the subject.

Hon. Barton J. Gordon, Former Chairman of the House Committee on Science and Technology,  House of Representatives, USA.

Dr. Marco Conti, Director, National Research Council (CNR), Department of Engineering, ICT, Energy and Transportation, Italy.

Dr. Andy Hor (invited), Executive Director, Institute of Materials Research & Engineering, Agency for Science, Technology and Research, A*STAR, Singapore.

Ms. Leonor Pires, Policy Officer, DG Research & Innovation, European Commission.

15:00 - 15:30 Coffee Break
15:30 - 17:30

Panel discussion

Chair: Knut Blind, Professor of Innovation Economics, Technical University of Berlin, Chair of Standardization at the Rotterdam School of Management, Erasmus University (Netherlands) and Senior Researcher at Fraunhofer Institute for Open Communication Systems, FOKUS Public Innovation, Germany.

Panelists:
Roberto Paoluzzi, Director, Imamoter, a research Institute of the National Research Council of Italy (CNR) and Chair of ISO TC 127 SC 4 (Earth Moving Machinery - Terminology, commercial nomenclature, classification and ratings).

Erik Puskar, Group Leader of the Global Standards Information Group within the Standards Services Division (SSD) at NIST (USA).

Jörn Stenger, Vice-Chair of the European Association of National Metrology Institutes (EURAMET).

Ashok Ganesh, Director Innovation, CEN-CENELEC Management Centre

Daniele Gerundino, Director of Research, ISO

Panelists will review the themes addressed during the day with a view to identify the contributions of standards to disseminating technology, innovation strategies and innovation policies  

Participants are invited to confront experiences and provide input on these topics, which can bring value to all parties (researchers, standards experts and managers, academics, government officers).

17:30 – 18:45 Guided tour of CERN
18:45 - 20:30 Cocktail-Dinner Reception
20:30 Closure of first day

Day 2 - Friday 14 November

Time Event
9:00 - 10:30

Session 4: Standardization and Innovation in the Green Building Sector

Green Buildings (overview)
Experts from the research community

Standardization in the Green Buildings field
Experts from standards groups

The ISO-NIST-EURAMET project

Cornell and Lund Universities (The research project team)
10:30 – 11:00 Coffee Break
11:00 – 12:15

Session 5: The standardization connection: views and experience of a world leading research institute

CERN’s involvement in standardization
CERN Knowledge Transfer Group
Specific experiences and lessons learned
Examples in different areas (linked to CERN’s core activities, to the dissemination of technologies related to CERN’s supporting functions, to the role of CERN as an institution)

12:15 - 13:45

Lunch Break

13:45 - 15:15

Panel discussion and conclusions

Chair: Stephen K. Kwan, Associate Dean, Lucas Graduate School of Business, San José State University (USA).

Panelists:
Giovanni Anelli, Group Leader, CERN Knowledge Transfer Group.
Duncan Jarvis, Programme Manager, European Metrology Research Programme.
Erik Puskar, Group Leader of the Global Standards Information Group within the Standards Services Division (SSD) at NIST (USA).
Daniele Gerundino, Director of Research, ISO.
Cornell and Lund University.

Panelists will review the themes addressed during the day with a view to identify the key elements of interaction between standardization and innovation.

Participants are invited to confront experiences and provide input on these topics, with a view to identify key issues to be addressed and suggestions on how to strengthen the interaction between the two worlds.

 

Open discussion

 

Directions for future action
ISO

15:15 Closure of the workshop