The Business of Convergence:
Entertainment, Media, Communications, and Technology

Keeping Pace When Change on the Outside is Moving Faster Than Change on the Inside

Today's leading Entertainment, Media, Communications, and Technology companies are trying to secure scale in their core businesses. Will this scale starve off the number of new, more nimble competitors who appear to be eating away at their market share? Is core business development enough or will they have to seek ownership across the value chain of technology, content and distribution? How are traditional, predictable consumer behaviors changing? Are executives ignoring or just rationalizing away these changes? Are today's investments enough to keep them ahead of the curve?

Speakers:
Robert Davis, CEO, Lycos, Inc.
Dr. Klaus Eierhoff, member of the executive board, Bertelsmann
Peter Georgescu, chairman and CEO, Young & Rubicam Inc.
Eddy Hartenstein, president, DIRECTV, Inc.
James F. McDonald, president and CEO, Scientific-Atlanta, Inc.
William Rouhana, Jr., chairman, WinStar Communications, Inc.

Who Pays in the New Internet Paradigm?

E-business is shaking up how transactions are conducted. Procter and Gamble expects 80% of advertising expenditures to be on the internet by the year 2005. Intellectual property, basic telephony and well-equipped computers are dangerously close to becoming "free" for consumers. How will companies survive? How will money be made? What new models are being explored today, shaking up established businesses and shedding light on tomorrow's mainstream revenue streams?

Speakers:
Jonathan Bulkeley, CEO, barnesandnoble.com
Brad Chase, vice-president, consumer and commerce group, Microsoft
Mark Cuban, chairman and president, broadcast.com
William L. Schrader, chairman, president, and CEO, PSINet Inc.
Jay S. Walker, founder and chairman, Priceline.com

30 Minutes with 3 under 30...

Are You Truly Prepared for the Future?

The new generation X owns the ideas, the real estate in San Jose, Silicon Alley and Edinburgh. As technopreneurs and consumers, they are shaking up 50 year old television viewing habits and reinventing use of the internet. Where are they going and are we prepared to follow them?

Speakers:
Christina C. Jones, founder, president and COO, pcOrder
Jason Olim, president and CEO, CDNow, Inc.
Michael Rubin, president and CEO, E-Global Sports

Luncheon Keynote Interview with C. Michael Armstrong, chairman and CEO, AT&T Corp. conducted by Sir David Frost

Afternoon Tracks

Continue the Main Session with brief, hard-hitting round table presentations on critical subjects to include top tier executives from around the world. Each panel session will focus on cross-industry issues with cross-industry executives.

i) PLATFORMS

The Next Wave in Technology:

The world is going digital. Today's technology is changing the way we consume information, entertainment, goods and services. In this post-PC era, handheld devices are replacing PCs with things like Smart TV. The pressure is on today's technology executives to develop the hardware and applications that will deliver an ever-increasing level of convenience, efficiency and allure to the consumer. What "cool stuff" will be in our hands and homes in the future? And how will tomorrow's technology influence consumer behavior?

Keynote presenter:
Bill Joy, co-founder and chief scientist, Sun Microsystems, Inc.

Chair:
Kathy Rebello, senior editor, Business Week

Speakers:
Eve Aretakis, president, Carrier Networks Division, Siemens
John Patrick, vice-president, Internet technology, IBM
Michael Ramsay, president and CEO, TiVo
William J. Schroeder, chairman, president, and CEO, Diamond Multimedia Systems, Inc.
Charles Wu, director, Panasonic Digital Concepts Center

Chair:
Andy Reinhardt, correspondent, Business Week

Special presentation:
Jeff Hawkins, chairman, Handspring, Inc.

ii) MARKETING

The Net Generation: How do you capture their attention?

They represent the biggest bulge since the boomers-60 million strong, born between 1979 and 1994, they have $150 billion in purchasing power and influence another $500 billion indirectly. More important, their consumer patterns, communication, and creative inclinations are all shaped by the Internet and the digital age. Marketers may be forced to toss their old tricks, but they haven't seen such an opportunity since the baby boomers. How will this generation change the brand universe? And what must brands do succeed in theirs?

Keynote presenter:
Thomas Jermoluk, chairman, president, and CEO, Excite@Home

Speakers:
Mark Greenberg, executive vice-president, corporate strategy and communications/Showtime Event Television, Showtime Networks Inc.
Chris Kitze, chairman and co-founder,XOOM.com, Inc.; designee president and CEO, NBCi
Kevin J. O'Connor, chairman and CEO, DoubleClick Inc.
Chris Tice, senior vice-president, marketing and advertising sales, Sony Online Entertainment
Annie Williams, vice-president, marketing, CNET

iii) CONTENT

How does convergence actually effect content?

How do you deliver quality content that consumers are truly interested in? How do you intelligently aggregate the very best programming and provide the quality entertainment consumers want when they want it?

Keynote presenter:
Dick Wolf, creator and executive producer, Law & Order

Speakers:
Steven Abraham, global managing partner of the entertainment & media consulting practice, PricewaterhouseCoopers
Jim Banister, executive vice-president, Warner Bros. Online
Meredith Flynn-Ripley, vice-president, product management, Road Runner
Andrew Sharpless, senior vice president of Interactive Media for Discovery Enterprises Worldwide
Robert Tercek, senior vice-president, digital media, Columbia TriStar Sony Pictures Entertainment Group

Session chair:
Elizabeth Weiner, senior editor, Business Week

Focus: The Music Industry and the Internet

Speakers:
Dr. Leonardo Chiariglione, chairman, MPEG group; executive director, Secure Digital Music Initiative (SDMI)
Ken Hertz, music-industry lawyer, Hansen Jacobson Teller Hoberman Newman Warren Hertz Goldring (clients include Alanis Morissette and Will Smith)

 

Content from analogue to digital

From the oldest times people producing content have longed to get technology to extend the reach of their content just to start worrying immediately after of their inability to make sure that those who would use that content would provide the expected remuneration.

As long as technologies remained analogue, their clumsiness provided some reassurance that, once the content was sold, if more people wanted it they would have come to the producer. Those who did not could make a copy but at the cost of a rapid degradation in quality. In other words with analogue technologies was reached: content is open but is prone to degradation.

With digital technologies there is no longer such point of equilibrium. If access to content is open, content can be infinitely replicated without loss of quality: open content has "no value".

Mechanisms to control access to content is key to restoring value to content. This can be obtained by using security technologies that have now achieved sufficient maturity.

SDMI is the first example of how security technologies can be applied to keep value to musical content. SDMI will retain the positive experience of finding music on the web while allowing consumption on handy portable devices. Instead of the frustrating experience of today where people jump from one site to another just to find each site down, SDMI will provide huge amonts of content whose consumption can be tuned according to user preferences.

Other types of content will follow suit. The concerns of the music industry are the same concerns of the movie industry, simply the bandwidth of the audio signal has exposed music to the challenges of digital technologies. But the deployment od DSL technologies will shortly create the same problem for video as well.