Next Generation Multimedia Seminar Final Program

 

Day 1 (Monday, 14 May 2007) 

9.00 – 9.20:   Welcome greeting

Malcolm Johnson, Director, ITU Telecommunication Standardization Bureau

9.20 – 10.15: Keynote panelist:  The battle for spend on next generation content  

Tom Rebbeck, Analyses, UK

Faced with declining revenues from core services, new multimedia services, such as high definition television and video on demand, offer telecoms operators an avenue for growing future revenues. With traditional media companies and new entrants also circling, telecoms operators will need to break out of their network mentality, if they are to successfully position themselves as more than just access providers.  

This session will cover the competition between telecoms and media companies in shaping the future of next generation multimedia services. It will give Analysys’ view on the value of these new multimedia services and the value chains that will be put in place for delivering these services.

The session will explore:

Session 1 (10.15 – 13.00):  Network Requirements and SDP Capabilities for Multimedia content delivery

The session will examine and illuminate key networks requirements and capabilities for multimedia content delivery, with emphasis given to ( but not limited to):

Speakers may also give the attention to network capabilities required to deliver multimedia services securely, with guaranteed QoS, efficient end-user registration and authentication procedures like Single Sign On (SSO), etc…

(11.00 - 11.15 Refreshments and Networking Break)

Presentations:

From TDM to TISPAN IMS Evolution Service provisioning Architecture

Franc Dolenc, Iskratel, Slovenia

Smooth migration from TDM networks to NGN networks has played the central focus in ETSI TISPAN IMS R1 standards. Does operator need to consider migration from TDN to NGN as a one step procedure of a step-by-step migration scenarios? The presentation will focus on the crucial set of services that must be considered in such evolution, and what are the crucial network and SDP components for efficient service delivery

Multimedia quality as perceived by the user

Joachim Pomy, European Telecommunication Standards Institute, France

End-to-end voice quality as perceived by the user has always been of major concern to ETSI and its Technical Committe STQ (Speech, Transmission and Quality aspects). Recent developments in telecommunications, such as the introduction of VoIP and UMTS increasingly promote the introduction of new services, including wideband speech communication and multimedia. At the same advent the global telecommunication landscape is undergoing dramatic changes, such the migration from traditional public network operators to internet (or NGN) service providers.

This session will provide a general insight into ETSI's activities for end-to-end multimedia quality for NGN. End-to-end multimedia quality is a promotional factor for the market. In a multi-vendor environment with quality not regulated, standards are the only means to achieve reasonable end-to-end multimedia quality.

There will be a huge demand for wideband speech communication and multimedia in hands-free, mobile, nomadic and video phone applications in the near future. Devices designed for such applications will have to rely on non-linear and time variant signal processing in order to be capable of providing speech quality that satisfies users' demands. Therefore, it is essential to standardize state-of-the-art requirements and test methodologies.

Transformation from Service Provider to Experience Provider via Digital Media

Murat Hacisalihzade, CISCO

In today's digital world consumers are empowered and demanding boundless expansion of content offerings along four vectors. They want to have access whenever, to whatever, wherever and however they desire. This poses collective challenges on the core business models of traditional players in the Service Providers’, Content Providers’ and Equipment Vendors’ industries. Players in all three industries are fighting against, top line erosion and margin pressure. If Service Providers can construct a win-win-win model unleashing the potential behind digital media they can evolve to Experience Providers. While some Tripleplay products have been launched recently, their commercial success is yet limited rooting back to one major issue – a compelling content portfolio. For a Service Provider to win the multiplay competition it is paramount to structure content alliances with a selected number of major players  instead of seeking mass content transactions with media companies

Delivering security and quality for tripleplay services

Ishai Rosmarin, AcmePacket

Today’s broadband networks are expected to deliver an ever increasing amount of valuable revenue-generating services such as voice, video, data and mobility.  As the demands get greater, the stakes get higher.  Security challenges from basic customer authentication, to theft of bandwidth, to denial of service attacks become extremely complex.  Consumers demand that their entertainment and communication experiences be of the same high quality and reliability of their non-IP counterparts.  Service providers are also looking for new technologies that differentiate them from the competition, and simultaneously create new revenue opportunities and increase ARPU.  As a result, aspects such as security, service assurance, revenue and profit protection, and service reach become increasingly important for both the underlying network and the service offerings.  This session will address the business challenges in delivering a satisfying customer experience over today’s and tomorrow’s broadband networks and explore the technical solutions available to meet those challenges.  Issues that will be explored include:

From FMC to Quadruple Play

Adel Al-Hemzi, FOCUS-Fraunhofer Institute; Germany

Converging networks and Next Generation Networks (NGNs) are hot buzzwords in the current telecoms and internet industry. Key area in this context is the development and deployment of service delivery platforms enabling the rapid and efficient provision of market driven multimedia information and communication services seamlessly across different access network types. This workshop will look at service provisioning within the IMS, particularly looking at services such as Fixed Mobile Convergence and Quadruple Play, IPTV as well as combinational services. The Fraunhofer FOKUS Open IMS Playground will be introduced as a pioneering NGN testbed.  

From FMC to Triple Play – IMS as universal Service Delivery platform

12.30 – 14.00: Lunch break
 

Session 2 (14.00 – 17.00): Multimedia for Digital Home

Digital home environment is becoming one of the service provider’s battlefields for the broadband end user attraction. Broadband connections gives service and content providers the ability to deliver different voice, video and data content to the digital home, mix them together in variety of ways in order to offer new attractive services beyond triple play solutions. The panelists shall give the attention not only to technology solutions, but also explaining the business models for efficient service offerings. Topics to be covered in this session:

(15.30 - 15.45 Refreshments and Networking Break)

Presentations:

Interactive communication services for digital home

Selim Tolaj, Iskratel, Slovenia

In highly competitive markets service providers that introduce IPTV solutions and compete with established cable, satellite, DTH and other operators, have better prospects for setting up their market-entry strategy and for further development.

With integration of established interactive services that are mainly well-known in mobile, internet and fixed networks, operators can offer advanced multimedia services beyond pure triple play solutions. The basic services such as Caller-ID, Chat, e-mail and SMS, can be amended with more complex ones such as Click-to-Dial, Presence, Missed call catcher, Voice service control, Televoting, Interactive Meteo Info, and the like. The personalization of the services, adjustment to different user requirements, quality assurance of the services provided and connection to BSS/OSS systems are important aspects of implementing these services.

Connecting IPTV platform to other networks and maximum utilization of existing services is very important for operators. 

Interactive communication services over TV, which are a building block to IMS, can provide the operator with a powerful tool to respond to the rapidly changing market requirements and adapt the range of services to the competitive market.

The NEM technology platform : organization and activities related to Next Generation Multimedia

Pierre-Yves Danet, Orange-France Telecom Group, France  

Networked and Electronic Media (NEM) is one of the European Industrial Initiatives, also known as Technology Platforms, established by relevant key European stakeholders, which address the convergence of media, communications, consumer electronics, and IT as a wide opportunity for future growth, by taking advantage of generalized broadband access, increased mobility, availability of richer media formats and contents, as well as new home networks and communications platforms.

Enhanced Networked Architecture for Personalised Provision of AV Content within the Home Environment Konrad Steblovnik, Gorenje, Slovenia

ESTIA project focuses on the design and development of technologies for efficient personalized management of audiovisual content and white goods functions, locally within the home. This goal will be achieved by specifying the required resources at:

The main research challenge is to develop strategies for localized AV content distribution and white goods management and enhance the role of the residential gateway, currently used for simple interconnection purposes. Project started beginning of the year 2006 and ends end of the year 2007 and is organized in the ESTIA consortium with the participation of the following companies: Alcatel, Siemens, Gorenje, B/S/H, Thales, Keletron, Teletel, TECHNICAL UNIVERSITY OF DENMARK - COM Center.

Multi-play IPTV solutions for the connected home

Roy Kirsopp, VP and General Manager, Amino, Cambridge - UK

Consumers demand multi-play solutions (the concept of any content in any device), and the vision of a ‘connected home’ is increasingly appealing to the discerning homeowner.  However, for the connected home to become ubiquitous, some technical and commercial challenges must be overcome. Externally, IP networks are the obvious choice for delivery to the home. Telco’s are making enormous investments in IP networks, with many cable and satellite operators following suit.  The transmission medium and physical layer may evolve, but IP is here to stay. The situation within the connected home is more complex and although many standards exist, IP is likely to become the protocol of choice. Consumers have already widely accepted it (given the fast growth of broadband penetration globally), and it is supported by existing or more advanced new infrastructure.

The presentation would examine how the connected home would be delivered, building the picture from the bottom up:

Multimedia services and content in practice

Miran Nikolič, Siol, Slovenia

SiOL is the leading Slovenian internet service provider. It is a connectivity and content provider with innovative communications solutions that enhance users' life styles. Access-only business is not enough. Multimedia services and content is now our priority. Consumers require a compelling bundle of multimedia services, telephony, and other enhanced IP-driven broadband applications. In september 2003 SiOL, among the first in the world, started the implementation of the so-called triple play strategy with the launch of IPTV or television via ADSL. In March 2007 the new group of multimedia services (VoD, NPVR) is introduced. The presentation will examine the implementation challenges and future vision towards quadruple play and beyond. 

The general approach to NGN validating

Konstantin Savin, ZNIIS Technopark, Rusia

The wide experience of carrying out of tests of NGN technical means on a model network of TechnoPark ZNIIS has allowed bringing the big contribution to creation of concepts and specifications of NGN testing in the new research period 2005-2008 in ITU-T (e.g. Recommendation Q.3900 “Methods of testing and model network architecture for NGN technical means testing as applied to public telecommunication networks”).

The main idea, introduced by ZNIIS, is that the testing process shall incorporate two levels responsible for NGN Technical means (TM) testing (NGN TM local testing) and testing of comprehensive NGN solutions and the telecommunication services implemented with the aid of them (network under test – NUT). NUT testing includes interoperability testing which proves the end-to-end functionality between (at least) two NGN TM as required by those base systems' standards and some additional test sets as functional testing, QoS testing, service testing and others.

Also ZNIIS is now developing a new recommendation Q.tt3 “Distribution of tests and services for NGN technical means testing in model and operator networks”. This recommendation defines the necessary list of tests used in model and operator networks during the testing of NGN technical means, solutions and services.

18.00:  Sponsor’s dinner at a location in Bled for all participants of the NGN seminar.
 

Day 2 (Thuesday, 15 May 2007)

Session 3 (9.00 – 12.30):  Building a successful Telco-Media ecosystem for multimedia services – Part 1

(11.00 - 11.15 Refreshments and Networking Break)

Moderator: Dr. Gian Paolo Balboni

Video services are seen to play one of the major role in the future multimedia content provisioning. Standardization of the video broadcasting and IPTV solution took place in standardization bodies like ITU-T and ETSI, DVB forums. What is the successful Telco-Media ecosystem in providing the multimedia broadcasting services and how to converge different business structures, different attitudes to investments and innovation between these to different industry sectors? How DRM and Technical Protection Measures should be structured in the convergent world, taking into consideration technical, commercial and legislative aspects. What is the end-user perpective and expectations?

The panelists will present, examine and discuss technical, commercial and legislative aspects, practical experiences and business models of succesfull deployment of multimedia broadcasting services.

An introduction to Telco-Media ecosystem for multimedia services

Dr. Gian Paolo Balboni, Head, Innovation Trends Telecom Italia Lab

After having worked for 25 years in the Teleco community, Dr. Balboni started to address the media world in 2002, initially for aspects related to DTT introduction in Italy, and after that for IPTV and DVB-H. One of the most important thing he’ve learnt along the years is the two worlds rely on completely different business structures, different attitudes to investments and innovation, different way to look at the end-user. So the convergence process must be aware of this, to be successful. Again, this is not just a problem of technology (although technological problems must of course be solved) but more a problem of “mind setting” of the two industries.

ITU-T‘s activities in IPTV standardization

Ghassem Koleyni, Chairman of ITU-T FG IPTV

Presentation will start with explaining what is meant by IPTV and why to explore IPTV capabilities. Different IPTV domains and their roles will be introduced. Important role that ITU plays as the globally recognized standardization body will also be discussed.  Presentation will continue to introduce the ITU-T focus group on IPTV (FG IPTV), its structure and activities. The IPTV architecture under study in FG IPTV will be discussed.

IPTV services in IMS architectures and in the DVB-IP and TISPAN standardization context

Denis Mischler , Thomson, France

It starts with an introduction to what the problem of IPTV in NGN is about and explains the motivation for the current technical trends in this domain. Then, after brief introductions to IMS and to DVB-IP to give the technical background, the benefits from adopting IMS for IP TV and VOD service distribution will be exposed. It comes then to details regarding potential Service Workflow description and illustrated with a few examples of new services for the customers. The conclusion is about remaining technical issues, roadmap, and products in the IMS direction.

Content any time, anywhere, on any device – for real

Dr. Leonardo Chiariglione, Digital Media Strategist, Italy

Content liquidity is highly valued by end users but the way it is achieved today leaves little space for remuneration of those who created, performed, produced and distributed the content. Alternatively Technical Protection Measures are applied to protect remuneration but they remove most of the attraction to end users because liquidity is lost. A middle ground is needed, one that preserves content liquidity but provides remuneration to those who have created and made content available.

HDTV on DTT terrestrial networks – looking ahead

mag. Miha Krišelj, Slovenian Agency for Post and Electronic Communications (APEK), Slovenia

Development of digital television is unquestionably oriented towards the higher picture quality. Satellite broadcasting platforms has led the way followed by the cable TV operators introducing HDTV. The vast majority of flat panels are HD ready and cathode ray tube displays will soon be obsolete. More and more IP network operators are attracted by HDTV services consequently becoming competitors to broadcasting platforms.

Is introduction of HD television viable on digital terrestrial networks? Clear demand as regards the HD ready flat displays is in conflict with the spectrum policy on the issue of digital spectrum dividend. In substantial number of European countries DTT networks are using MPEG-2 standard, few of them are using MPEG-4 standard in order to better utilize the available spectrum and have the chance to introduce HD television in the future

12.30 – 14.00: Lunch break

Session 4 (14.00 – 15.30):  Building a successful Telco-Media ecosystem for multimedia services – Part 2

IPTV Content Platform in NGN Multimedia Environment

Kawamori Masahito, ITU-T FG IPTV WG6

IPTV service, a multimedia service that gives TV-like experiences and more, is expected to become a very important aspect of NGN. Application and content platform are integral part of what would enable a successful IPTV service. The presentation gives an up-to-date status on the FG IPTV activities in ITU related to application and content, explaining some of the key issues.

Mobile TV & Multimedia - Technology & Economy Behind the Curtain

Dr. Marko Puc, Mobitel

In recent years many mobile operators around the world were attracted by Multimedia and Mobile TV services. Interactive services linked to Mobile TV represent new opportunities for mobile as well as for media industry stakeholders by providing richer and more fulfilling services to end users. Mobile TV enables much more personalized and enriched communications between end users and service providers which represents a step change in terms of marketing effectiveness. This enables stakeholders to communicate with their audience on a more individual level. These new communication opportunities will bring added value for operators, broadcasters and end users in the form of new content formats, targeted advertising, personalized content programming and presentation, as well as improved customer relations.

Today Multimedia and Mobile TV services can already be accessed at many operators that have UMTS/HSDPA network. This can be consider as the beginning of the new era of multimedia services that will provide consumers with information, entertainment and other stuff at anytime and anyplace. 

Telekom Austria's positioning in a converged market

Wolfgang Reichl, Telekom Austria, Austria

3G Multimedia Services

Borut Fabjan, Marand, Slovenia

The presentation will focus on Multimedia content delivery specifically tailored for 3G environment, such as:

16.00 – 16.15:  Wrap up and Closing Remarks