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Conference Program
Day 1 - 18 October  
09:00 09:30 Keynote speech 1
Speaker: Ruichun Duan, Chinese Science and Technology Law Association, AIPPI China Branch
Title: TBD
09:30 10:00 Keynote speech 2
Speaker:TBD
Title: TBD
10:00 10:30 Coffee break
10:30 12:15 Paper session 1
Service experience
Chairman: FX Nuttall, CISAC
10:30 12:15 Paper session 2
Implementation experience
Chairman: Jaime Delgado, Universitat Politècnica de Catalunya
10:30 10:35 Purpose and scope of sessions 10:30 10:35 Purpose and scope of sessions
10:35 10:55 DRMS: A practical lesson for Cultural Heritage institutions (presentation)
Andrea de Polo, Alinari Photo Archive
10:35 10:55 Information security of multimedia systems on chip (presentation)
Sherman Chen, Broadcom
10:50 11:05 An Interoperable Digital Rights Management (DRM) platform based on ISO MPEG-21 Framework for the Hong Kong Creative Industries (presentation)
David Chung and Lindsay Chung, Hong Kong Cyberport Management Co. Ltd
10:50 11:05 Secure MPEG-4 Streaming on IP Set-top Box
Ji-Hyun Park, Ki-Song Yoon and Jaecheol Ryou, ETRI
11:05 11:20 RAI Archives: Asset And Rights Management
Gianluca Picciotti and Margherita Scanavino, Rai-Radiotelevisione Italiana
11:05 11:20 Tool Pack: Advanced Method For Interoperable DRM
Bumsuk Choi, Youngbae Byun and Jeho Nam, ETRI
11:20 11:35 Person Centric Interoperable Digital Rights Management (DRM)
Fulong Ma, Jin Qu, Changjie Wang, Xiaoyun Wang, Philips Research East Asia
11:20 11:35 Rights Managed Media Distribution for Interconnected Consumer Electronic Devices in Digital Homes
Ji Shen, IGRS Labs Ltd. .and Zeus Digital Security Systems Inc.
11:35 12:15 Wrap up session 11:35 12:15 Wrap up session
12:15 13:30 Lunch Break
13:30 15:15

Paper session 3
Digital media modeling 1
Chairman: Tiejun Huang, Peking University

13:30 15:15 Paper session 4 Standards 1
Chairman: Xin Wang, ContentGuard
13:30 13:35 Purpose and scope of session 13:30 13:35 Purpose and scope of session
13:35 13:55 Content is Dead, Long Live Experience - The transfer of value from Intellectual Property to Experience Provision in an age of content digitization
Philippe Silberzahn and Franck Lefèvre, Digital Airways
13:35 13:55 Naming and meaning: key to the management of intellectual property in digital media (presentation)
Norman Paskin, Tertius Ltd.
13:55 14:15 Interoperable DRM & Content Business Modeling (presentation)
Marc Gauvin, NPI
13:55 14:15 Coral and DRM Interoperability
Knox Carey, Rob Koenen and Jack Lacy, Intertrust
14:15 14:35 The inventive loop
Paolo, D'Amato, Sisvel
14:15 14:35 Moebius - DRM interoperability
FX Nuttall, CISAC Secretariat
14:35 15:15 Wrap up session 14:35 15:15 Wrap up session
15:15 15:45 Coffee break
15:45 17:30 Paper session 5
Digital media modeling 2
Chairman: Lindsay Chung , Hong Kong Cyberport Management Co. Ltd.
15:45 17:30 Paper session 6
Standards 2
Chairman: Homer Chen, National Taiwan University
15:45 15:50 Purpose and scope of session 15:45 15:50 Purpose and scope of session
15:50 16:10 Trading Rights To Digital Content
Nicholas Bentley
15:50 16:10 DRM Standardisation in China
Wen Gao, Peking University
16:10 16:30 Interoperable Business Model Enabled by Interoperable DRM
Huang Tiejun, Peking University, Rafa Ramos (Microgenesis), Jose Neri (sDae), Marc Gauvin, NPI
16:10 16:30 An overview of the DMP Interoperable DRM Platform specification
Bumsuk Choi, ETRI amd Nigel Earnshaw, BBC
16:30 16:50 Intellectual Property and Digital Media - There is more than meets the eye (presentation)
Leonardo Chiariglione, CEDEO.net and Phil Merrill
16:30 16:50 Reshaping Digital Media Business Models by Reconfigurable Media Coding
Euee S. Jang and Sunyoung Lee, Hanyang University, Alex Chungku Yie and Eunkyung Kwak, Humax Co., Ltd, James S.G. Yoo and Rana Lee, EZ Int'l Patent & Trademark Law Office
16:50 17:30 Wrap up session 16:50 17:30 Wrap up session

Day 2 - 19 October
09:00 09:30 Keynote speech 3
Speaker: Victor Vazquez Lopez, WIPO
Title: Intellectual Property in Digital Media. The International Legal Framework
09:30 10:00 Keynote speech 4
Speaker: Prof. Zheng Shenli, Intellectual Property Association of Chinese Universities and School of Law, Peking University
Title: TBD
10:00 10:30 Coffee break
10:30 12:15 Paper session 7
Legal aspects of digital media
Chairman: Victor Vazquez Lopez
10:30 12:15 Paper session 8
Implementation of digital media
Chairman: William Knox Carey, InterTrust
10:30 10:35 Purpose and scope of sessions 10:30 10:35 Purpose and scope of sessions
10:35 10:55 Copyright in the digital age
Phil Hardy, Music & Copyright
10:35 10:55 Rights Expression Languages in Digital Rights Management (presentation)
Xin Wang, ContentGuard
10:55 11:15 Balancing Acts in the Age of Digital Music - a Canadian Perspective
Katie Wang, Marusyk Miller & Swain LLP
10:55 11:15 Value Chain Ontologies for Intellectual Property Objects (presentation)
Marc Gauvin, sDae and Jaime Delgado, NPI
11:15 11:35 Collective Vs. One-To-One Negotiation - Solutions In Developing Countries
Ljiljana Rudić-Dimić, Intellectual Property Office of Serbia
11:15 11:35 A Content Protection Scheme Using Mpeg-21 Concepts And Tools (presentation)
Chia-Hsien Lu, Feng-Cheng Chang and Hsueh-MingHang, National Chiao Tung University
11:35 12:15 Wrap up session 11:35 12:15 Wrap up session
12:15 13:30 Lunch break
13:30 15:15 Paper session 9
Commercial aspects of digital media

Chairman: Norman Paskin, Tertius, Ltd.
13:30 15:15 Paper session 10
Digital media broadcasting
Chairman: Sherman Chen, Broadcom
13:30 13:35 Purpose and scope of session 13:30 13:35 Purpose and scope of session
13:35 13:55 Global commercial environment for rights management from a UK perspective (presentation)
William A Jones, Global Village Limited
13:35 13:55 DRM in Broadcasting
Xianhong Liu, Fei Ren, Engyang Zhang, Sichuan Changhong Electric Co.,Ltd
13:55 14:15 Review of various interpretations of the new EU accounting framework for intangible assets
Eusebi Nomen, ESADE Business School
13:55 14:15 Digital Rights Management for DVB-H Mobile TV
Chia-Chu Liu, Chia-Kai Liang, Kuo-Shu Hsu. Cheng-Peng Kuan and Homer Chen, National Taiwan University
14:15 14:35 Intellectual Property, Digital Technology and the Developing World
Lorenzo Maria Pupillo, Telecom Italia & Columbia Institute for Tele Information
14:15 14:35 Copy Protection, Digital Rights Management and CPCM
Robert Sedlmeyer, IRT
14:35 14:55 Designing the foundations of Information Society in Italy (presentation)
Leonardo Chiariglione, CEDEO.net,), Giacomo Cosenza (Sinapsi), Roberta Enni (RAI), Eugenio Prosperetti (Studio Prosperetti), Stefano Quintarelli (AIIP)
14:35 14:55 Digital Rights Management - enhancing the value of Intellectual Property in television broadcast
A. Nobbs, Teletrax
14:55 15:15 Wrap up session 14:55 15:15 Wrap up session
15:15 15:45 Coffee break
15:45 17:30 Paper session 11
Title: Legal aspects of patents
Chairman: Marc Gauvin, sDae
15:45 17:30 Paper session 12
Open Source Software
Chairman: Bum Suk Choi, ETRI
15:45 15:50 Purpose and scope of session 15:45 15:50 Purpose and scope of session
15:50 16:10 Antitrust Regulation of Patent Pool (presentation)
Ping Zhang, Peking University, IGRS Lab.
15:50 16:05 Fair Use of Trademark in Open Source Software (presentation)
Xue Ji, Peking University
16:10 16:30 Considerations beyond technology to ensure successful digital media standards
Zhong Tian, Intel
16:05 16:20 Provider-built DRM
Mark Baugher CISCO
16:30 16:50 Comparison of IP pools for DVD, MP3, OLED and concrete pipe joint IP licensing in China and their influences on related industries
Yanliang Wei, State Intellectual Property Office of China
16:20 16:35 Open-Source Software as a driver for digital content e-Commerce and DRM interoperability (presentation)
Carlos Serrão, Joaquim Marques and Miguel Dias, ADETTI/ISCTE and Jaime Delgado, UPF
    16:35 16:50 Chillout - The Open Source DRM Software (presentation)
Filippo Chiariglione, CEDEO.net and Yuqiang Liao, Chinese Academy of Science
16:50 17:30 Wrap up session 16:50 17:30 Wrap up session


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